According to our survey conducted across 7874 respondents in China, offline channels are still important in raising awareness of a brand/product even as Chinese consumers increasingly choose to shop online.
Brands and retailers need to understand their consumers in order to identify relevant touchpoints to effectively reach consumers and raise conversions.
Insight-driven businesses with integrated omni-channel are able to retain 89% of their customers. 50% of CMOs who utilised market intelligence experienced improvement in their customer satisfaction.
If you are interested to find out insights on your consumers, reach out to us here.
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