MISSION
To help growing firms and firms growing in Asia
maximise their value and performance by providing the best
insights-driven and cost-effective solutions at the right time
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By creating value for our clients, we create value for ourselves. We will do well if our clients do well. We want returning clients to be our most important source of engagements.
Our values - Value Creation, Integrity, Inclusion and Passion, help drive our mission, inform our long-term strategy, as well as how we interact with our clients and other stakeholders.
ABOUT US
We are a boutique economic & strategy consulting firm headquartered in Singapore focusing on Asia, particularly China and Southeast Asia. Our clients are largely medium enterprises and home champions globally seeking to transform their business and to internationalize.
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Our strength lies in the intersection of data analytics, strategy and storytelling. This enables deeper connection with your audience, explaining the unexpected and changing minds.
We deliver customised advice to help organisations make better decisions, implement those decisions and deliver success. We are committed to delivering work of the highest quality.
We want returning clients to be our most important source of engagements.
VALUES
Value-Creation
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By committing to growing, developing and creating value for you, we create value for ourselves.
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We are committed to providing our clients with the best we can offer, and to exceed your expectations whenever possible. We believe in creating and delivering value well in excess of our fees.
Integrity
We act in your interest as trusted and loyal business partners.
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We represent our capabilities truthfully and only promises what we can deliver. Our findings and recommendations are based on sound analytics, grounded by evidence, data, logic and facts. We believe in giving honest and unbiased guidance.
Inclusion
We value every view, perspective and opinion and work collaboratively to come up with the best solution for you.
We value the diversity of thought, experience and expertise of everyone. We engage the best set of experts and the right staffing for each project to come up with not only the best, but also the most cost-effective solution for you.
Passion
We are passionate about solving your problems and delivering successful outcomes, and not just in delivering a report.
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We focus on understanding your real problems and offer tailored approaches. We provide actionable insights and assist in implementing them. We address your needs tomorrow by keeping our professional relevance; deepening our industries understanding, expanding our capabilities and extending our networks.
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CORE TEAM
Wymen Choi
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Head, Business Insight
Business Analyst, Designer and Consultant with more than 15 years of experience in industries ranging from tech start-ups to established FMCG companies. Prior to joining Keyhole Insights, Wymen worked in multidisciplinary fields starting with Industrial Design, Merchandising, Ecommerce and Business Development, acquiring an intuitive knowledge of different business units’ processes and needs. A data advocate who’s passionate about transforming people and business using data and technology.
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EDUCATION
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Dip Industrial Design, TP
Lee Kok How
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Managing Director
Economist, Strategist and Consultant with more than 15 years of experience in both the public and private sector. Kok How was the lead industrial economist when he was at the Singapore Ministry of Trade & Industry and the Economic Development Board. As BHP’s Principal Economist, he provided counsel to the Marketing Executive Committee. Prior to starting KeyHole Insights, Kok How built China Fortune Land Development (CFLD) International's internal consultancy team from scratch.
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EDUCATION
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Executive MBA , INSEAD
Executive MBA, Tsinghua University
M.Sc Financial Engineering, NUS
B.Sc Economics (Hons), NUS
Yap Shuangyu​
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Marketing Consultant
Marketing associate and consultant with a specialisation in Operations and Supply Chain Management from NUS. Previously, Shuang Yu was actively involved in Digital and Events Marketing for different industries, ranging from F&B, Hospitality to Tech startups. With her prior work experience in Shanghai, she provides valuable insights to the growing market in China.
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EDUCATION
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B.Business.Administration (Hons), NUS
Specialisation in Operations and Supply Chain Management
WHY CHOOSE US
We have a strong core team, with a wide network of experienced industry and functional professionals, working together with key value partners to bring you the best customised solutions cost-effectively.
OUR APPROACH
We strongly believe in “Think BIG, start small, act fast”
We function with a sense of urgency
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We understand that big dreams won’t come true unless short term
goals are achieved.
We keep our hands dirty
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We want to understand your business as much as you allow us to. By doing so, we can spot trends, learn and act on what your customers want and come up with solutions that work.
We deliver results, not reports
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We provide practical recommendations and how to make them happen. We focus on full potential improvements, not just incremental change.
We measure our success by your results
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We put ourselves into our client’s shoes. Your success is our best testimonial. We are open to aligned incentives and risk-sharing.
We say it as it is
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We listen hard, and we question hard. We are wary of conventional wisdom, instinct and gut. We do what is right, rather than what is easy.
